"Arez" was founded in June 2015, whose name was taken from its founder's name, Afgansyah Reza. Afgan lets part of his name taken for the brand's name as the personification of his dedication to share part of his life, feelings, ideas, and attentions to his loyal and caring fans who actually have brought his career this far. Because he knows exactly that his fans are also a very important part of his life since he firstly stepped into the music industry. Apart from music, Afgan creates Arez to focus on producing unique and high quality merchandises, starting from clothing. In doing so, Arez has been supported by a creative and autonomous team that is able to translate his ideas into these unique merchandising.